Marketing management concentrates on creating, constructing, communicating and supplying value to customers in ways that meet the goals of the organization. The Marketing Management program offers a wide range of marketing and business courses including marketing, advertising, management, financial analysis, accounting, and business plan development. This intense classroom study is supplemented with real-world projects for companies in the community and then applied with a semester-long internship of the student’s chosen discipline.
“Our marketing management students are being equipped for a wide variety of career options within marketing management. They are eligible for job opportunities in fields such as advertising and promotion, marketing research, product and brand management, business-to-business marketing, sales management, and even managing a family business” says Program Chair Nicole Holten Baird. “They are also provided with transferable and valuable skills like communications, creative problem solving, decision-making, goal-setting, team work, and time management. This is expertise that is applicable to any work environment and gives the students a great advantage”.
To prepare students for a successful entrance into the world of marketing and business as a well-rounded employee or owner of a new business.
Why This Program
Marketing students are thriving in the CWI Marketing Management program. With a foundation rooted in real-world experience, it has become a tremendous training ground for students interested in the marketing industry and in small business ventures. The fit has been so good, in fact, the program has seen over 20 students successfully start their own small business.
"Marketing is the business discipline that applies to every organization, which creates a broad playing field for our graduates. Our marketing management program provides a hands-on approach to learning what marketing is all about: what to sell, which customers and markets to focus on, and what the best ways are to reach them. Students will often work in project teams to create various marketing strategies, presentations, business analysis case studies, and marketing plans”, says Marketing Management Program Chair, Nicole Holten Baird. “By bringing industry practices into the classroom, we equip the student with real-world skills which will make the transition into the workforce practically seamless".
What You Will Learn to Do
- Marketing Concepts
- Principles of Promotion and Advertising
- Business Simulation and Analysis
- Sales Management
- Business Plan Development
- Accounting Principles
- Digital Publishing
- Introduction to Website Design and Maintenance
The program requires an internship that prepares the student for a position in the real world. This is a wonderful opportunity to learn more about a specific pursuit of business.
Requirements and Costs
Degrees and Certificates
Associate of Applied Science in Marketing Management
Advanced Technical Certificate in Marketing Management
Intermediate Technical Certificate in Marketing Management
Associate of Applied Science in Marketing Management - Spring Start
Advanced Technical Certificate in Marketing Management - Spring Start
Intermediate Technical Certificate in Marketing Management - Spring Start
Important Dates for Credit Programs
|Spring 2017||Summer 2017||Fall 2017|
|Registration Open||November 14||April 10||April 10|
|Financial Aid Priority Date||December 5||May 15||July 10|
|Admission Deadline||December 30||May 19||August 4|
|Last Day to Register||January 13||June 2||August 18|
|Tuition and Fees Due||January 13||June 2||August 18|
|Classes Begin||January 17*||June 5*||August 21|
|*Some classes begin before or after this date. See the class schedule for more information.|
Skills, Traits, and Prep Classes
- Desire to launch a new business
- Desire to gain understanding of the advertising industry
- Desire to secure a well-rounded business education
Navigating your way through college can be confusing, especially if you try to go it alone. CWI One Stop Student Services offers advising assistance, to help in deciding which courses you need to take to complete your educational goals. Visit Advising for more information or contact One Stop Student Services to schedule an appointment.
Financial Aid Available
Did you know that as a student in this program you may be eligible for financial aid? Through grants, scholarships, and loans, more than 60 percent of first-time, full-time CWI students receive some form of financial assistance. To learn more about financial aid options and whether you may be eligible, visit Financial Aid.
Tuition and Fees
Tuition for a full-time CWI student averages half the cost of a state university and a third of the cost of a private college. Tuition and fees vary based on program and residence. Visit Tuition and Fees for more information.
- Advertising and Promotions Managers
- Marketing Managers
- Sales Managers
- Marketing Research Analysts and Marketing Specialists
- Business Teachers, Postsecondary