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Marketing Management

  • Marketing Management Program at College of Western Idaho
  • Marketing Management Program at College of Western Idaho
We really take a two-year boot camp mentality with this program.
Rob Walker


Referred to as an intense “four-semester business boot camp,” graduates of the program are fully prepared for a wide range of business employment opportunities. Many students take advantage of this program to launch a new business. In just a few years, the program has spawned 20+ new student-driven businesses. One of the biggest reasons the program has had success helping students achieve such a wide range of goals is because each student can pursue his or her specific career ambition.

The program offers a wide range of business courses including marketing, advertising, management, financial analysis, management, accounting, and business plan development. This intense classroom study is supplemented with real-world projects for companies in the community and then applied with a semester-long internship of the student’s chosen discipline. According to Program Chair Rob Walker, “These projects give our students an insight into the real world. More importantly, it gives them confidence that they have the skills to interact with business owners. It is really about building their confidence. The response from the local business owners has been very positive.”


To prepare business students for a successful entrance into the world of business as a well-rounded employee or owner of a new business.

Why This Program

Entrepreneurs are thriving in the CWI Marketing Management program. With a foundation rooted in real-world experience, it has become a tremendous training ground for students interested in small business ventures. The fit has been so good, in fact, the program has seen over 20 students successfully start their own small business.

“The program really is ideal for someone with entrepreneurial goals,” says Marketing Management Program Chair, Rob Walker. “It gives them the business basics and tools to be successful.”

These business ventures have spanned a wide variety of concepts from woodworking to hunting guide services, and mobile oil changes. Walker believes the success his students are having has been significantly impacted by the breadth of experiences they gain in a relatively short period of time.

What You Will Learn to Do

  • Marketing Concepts
  • Principles of Promotion and Advertising
  • Business Simulation and Analysis
  • Sales Management
  • Business Plan Development
  • Accounting Principles
  • Digital Publishing
  • Introduction to Website Design and Maintenance
  • Entrepreneurship

Additional Opportunities

The program requires an internship that prepares the student for a position in the real world. This is a wonderful opportunity to learn more about a specific pursuit of business.

Gainful Employment

For more information about our graduation rates, the median debt of students who have completed the program, and other important information, please visit our website at cwidaho.cc/ge

Requirements and Costs

Degrees and Certificates

Associate of Applied Science in Marketing Management



Delivery Formats:

Advanced Technical Certificate in Marketing Management



Delivery Formats:

Intermediate Technical Certificate in Marketing Management



Delivery Formats:

Associate of Applied Science in Marketing Management - Spring Start



Delivery Formats:

Advanced Technical Certificate in Marketing Management - Spring Start



Delivery Formats:

Intermediate Technical Certificate in Marketing Management - Spring Start



Delivery Formats:

Important Dates for Credit Programs

  Summer 2016 Fall 2016 Spring 2017
Registration Open April 11 April 11 November 14
Financial Aid Priority Date May 16 July 11 December 5
Admission Deadline May 20 August 5 December 30
Last Day to Register June 3 August 19 January 13
Tuition and Fees Due June 3 August 19 January 13
Classes Begin June 6* August 22* January 17*
*Some classes begin before or after this date. See the class schedule for more information.

Skills, Traits, and Prep Classes

  • Desire to launch a new business
  • Desire to gain understanding of the advertising industry
  • Desire to secure a well-rounded business education


Navigating your way through college can be confusing, especially if you try to go it alone. CWI One Stop Student Services offers advising assistance, to help in deciding which courses you need to take to complete your educational goals. Visit Advising for more information or contact One Stop Student Services to schedule an appointment.

Financial Aid Available

Did you know that as a student in this program you may be eligible for financial aid? Through grants, scholarships, and loans, more than 60 percent of first-time, full-time CWI students receive some form of financial assistance. To learn more about financial aid options and whether you may be eligible, visit Financial Aid.

Tuition and Fees

Tuition for a full-time CWI student averages half the cost of a state university and a third of the cost of a private college. Tuition and fees vary based on program and residence. Visit Tuition and Fees for more information.

Career Info


  • Advertising and Promotions Managers
  • Marketing Managers
  • Sales Managers
  • Marketing Research Analysts and Marketing Specialists
  • Business Teachers, Postsecondary


Ada County Campus Pintail Center

1360 S. Eagle Flight Way, Boise, ID 83709


Program Department Chair