Education and Awareness Campaign Hits Full Stride [1]
Earlier this year, CWI launched an education and awareness campaign – Community.Workforce.Innovation with the intent to further the awareness of CWI and highlight the benefits we provide our community.
Strategies include:
- Use of personal stories
- Alignment of messages and data points that resonate as most important to our community
- Engagement of partners and supporters
- Interaction and involvement of CWI students, faculty, staff, alumni, and Board of Trustees
A variety of campaign materials and outlets are being used to help spread the message. A copy of the plan, materials, and advertising clips can be viewed on the Communications & Marketing page on myCWI [2].
Along with support from President Glandon and the Board of Trustees, CWI’s marketing team will be offering an information and training session during the week of In-Service.