News

#cwIupgrade Giveaway Celebrates Personal Milestones

April 2, 2015

This spring College of Western Idaho (CWI) is introducing a new social media promotion aimed at celebrating personal milestones of current and future CWI students. The giveaway is part of the College’s new Upgrade U.0 marketing campaign, which focuses on connecting people to life upgrades achievable through higher education. The contest runs from April 6 through May 3.

The promotion will encourage people to share photos of their own upgrade – like applying to CWI, registering for classes, passing a test, or preparing for graduation. Participants can enter by taking a photo depicting their CWI Upgrade, sharing the photo through Instagram or Twitter and including the #cwIupgrade hashtag in the caption.

One grand prize winner will be drawn on May 4, who will receive a GoPro camera. Each Monday leading up to the final drawing, there will also be one entry randomly selected to receive a CWI Bookstore gift card, selfie stick, and College gear.

For more information on rules and regulations for the promotion, as well as directions on how to enter, visit www.cwidaho.cc/rules.