News

What if? Campaign Ramps Up

March 7, 2014

The College of Western Idaho What if? marketing campaign returns this spring and will continue through the summer to help grow fall enrollment and raise general community awareness of CWI’s programs. The campaign will revolve around a number of familiar messages and mediums, but will also contain some fun new initiatives.

Elements of the campaign will include billboards, radio, television, online ads, print ads, events, direct mail, street teams, contests, and social media efforts. New to the campaign this year is a Debunking Community College Myths video project as well as movie theater advertising. Visit Communications & Marketing>Current Marketing>Advertising on myCWI for more information on the timeline of activities, creative files, and messaging that will be occurring.

Employees are also encouraged to support CWI’s marketing campaign efforts by including one of the What if? messages in their email signature.