Marketing Management

Home > Professional Technical Education

Get Started!  Learn more about how to apply for this program.

1 of 2

“The skills I learned in this program helped me start my own business.”

-- Justin Ellis, Marketing Management Graduate

Program Overview

Are you creative, highly motivated, and enjoy teamwork? A career in marketing could be calling you. Following graduation you will be positioned to find a job in advertising, promotions, public relations, and sales—or maybe even go on to start your own business. You will gain excellent skills in traditional and emerging marketing techniques and be introduced to the world of e-commerce. Our students also have opportunities to receive valuable experience by showcasing their talents at state and national competitions.

What will you learn to do?

  • Perform market research and plan marketing programs
  • Apply management principles and leadership techniques
  • Implement advertising and promotional strategies
  • Perform retail merchandising
  • Manage and control inventory
  • Market and sell products and services
  • Use business applications and graphics software
  • Use desktop publishing software to develop publications
  • Develop marketing, promotional, and public relations campaign ideas
  • Provide excellent customer service
  • Handle basic accounting, business math, and legal issues
  • Communicate professionally, both in writing and in person
  • Conduct an effective job search and more

What kind of degree(s) can you earn?

What else should you know?

This program includes an on-the-job internship.

You are also invited to join Delta Epsilon Chi for leadership experience, competition, and travel opportunities.

Orientation:

Interested students are highly encouraged to attend an informative session for all Administrative Support, Medical Administrative Support, Applied Accounting, and Marketing Management programs.

You will learn more about available resources and information to make your start at CWI successful. You will also have the opportunity to meet the Business faculty and other new students.

SIGN UP NOW

Requirements

Degree Plan

Orientation:

Interested students are highly encouraged to attend an informative session for all Administrative Support, Medical Administrative Support, Applied Accounting, and Marketing Management programs.

You will learn more about available resources and information to make your start at CWI successful. You will also have the opportunity to meet the Business faculty and other new students.

SIGN UP NOW

Instructor Info

Program Chair:
Rob Walker
208.562.2526
robwalker@cwidaho.cc

Career Info

What skills, traits, or prep classes would be helpful?

  • Human relations skills
  • Good oral and written communication skills
  • Business math skills
  • Computer literacy
  • Keyboarding proficiency
  • Customer service skills
  • College-level reading skills
  • Problem-solving skills
  • Creativity

Gainful Employment Disclosure Information

Program Name: Marketing/Management Technology
CIP Code: 52.1401
College OEPID: 04211800
Advanced Technical Certificate Technical Certificate
Program Cost
Tuition and Fees $6,583 $3,536
Books and Supplies $1,900 $950
General Tuition and Fee Information http://cwidaho.cc/current-students/tuition-and-fees http://cwidaho.cc/current-students/tuition-and-fees
Program Length & Completion Rates
Completion Rate
Number of Graduates
Number of Graduates within Normal Time
Number of Semesters 4 2
Occupations Related to this Program and Placement Rate
Placement Rate
Occupations
Median Debt Info
Median Federal Student Loan Debt
Median Institutional Financing Plan Debt
Median Private Loan Debt

*Based on 2011-2012 tuition and fee schedule. Tuition and fees are subject to change.
***From July 1, 2010 until June 30, 2011
NR If the number of students who completed the program during the award year was less than 10, for privacy reasons, this information is not disclosed to the public.
Gainful Employment Programs Master List
Federal Title IV regulations require institutions of higher education to disclose cost, completion, placement, and student debt information about non-degree programs leading to gainful employment in a recognized occupation. 

Gainful Employment programs include programs that do not lead to a degree, that are not fully transferable to a bachelor's degree program, or that are not considered to be basic skills or preparatory course work for enrollment in an eligible program.

Recognized Occupations are those identified by a federal Standard Occupational Classification (SOC) code established by the Office of Management and Budget, by an Occupational Network (O*NET-SOC) code established by the U.S. Department of Labor, or those determined by the U.S. Secretary of Education in consultation with the U.S. Secretary of Labor.

  • College OEPID - U.S. Department of Education's Office of Postsecondary Education (OPE) identification number for the College.
  • CIP Code - Classification of Instructional Programs (CIP) - taxonomic coding scheme for postsecondary instructional programs/fields of study.
  • Program Length in Semesters - Published program lengths are traditionally stated in terms of the number of semesters and assume full-time attendance; 4.5 months per regular semester.
  • Program Cost - Total estimated program cost (not annual or per semester).
  • Tuition and Fees - Estimated amount of tuition and fees charged to students for completing the entire program within normal time and assuming full-time attendance; based on 2011-2012 in-district tuition and fees (all fees that are required for all students in a particular program in order to graduate). Tuition and fees are subject to change.
  • Books and Supplies - Total estimated cost for books and supplies (not annual or per semester).
  • Normal Time of Completion - The normal time in semesters to complete the program as published in the catalog, assuming full-time enrollment.
  • Number of Graduates Within Normal Time - Number of students who completed the program between July 1 2010 and June 30 2011 within the normal time.
  • Graduates - Number of students who completed all program requirements between July 1 2010 and June 30 2011. Rates are not disclosed for programs with fewer than ten graduates in the award year.
  • Completion Rate - The percentage of students who completed the program within normal time out of the total number of students who completed the program.
  • Median Cumulative Student Loan Debt at Program Completion - The Median Cumulative Debt per loan category for students who completed the program between July 1 2010 and June 30 2011 with any student loan debt.
  • Federal Student Loan Debt - Includes all Title IV student loans, such as Stafford (subsidized and unsubsidized). Does not include PLUS and other loans made directly to parents.
  • Private Loan Debt - Expenses to the student borrower, regardless of whether the loan was provided through the College or directly to the student from the private educational lender.
  • Placement Rate - The placement rate for program completers.

Who is included and to what agency is this rate reported?

The program completer data included in this report are based on the information submitted July 1, 2011 to the Idaho Professional Technical Education (PTE) in the1045Y report as required to participate in the Carl D. Perkins Career and Technical Education Act (Perkins) program.  The reporting calendar for the 1045Y was June 16, 2010 thru June15, 2011. 

Numerator: includes completers submitted in the report who are considered as positive placement as defined by the PTE.  These categories include:  enrolled in the military, employed in a field related to training, employed in a field unrelated to training, or pursuing additional education. 

Denominator:  includes all program completers submitted in the report.

What type of job placement is being reported?

The job placement rate includes those reported as being enrolled in the Military, Employed in their field, Employed in unrelated field, and Pursuing additional education.

When were they employed and how were graduates tracked?

Follow-up data collection begins each semester when student degree status is conferred on their transcripts.  Placement data is collected within 180 days of their conferred date.  This information is collected by a variety of means including: “Exit Interview” forms, phone calls, mailed survey (2% returned completed), on-line survey (0% completed), instructor forwarded information from students.

Academics

Related Pages

What if You Could Start Your Own Business?

Campus map


View CWI Campus Locations in a larger map